Style Notes: Time Inc. Acquires HelloGiggles; Gucci's Website Gets a Makeover
Get back to the Monday grind with these style stories.
HelloGiggles, the feminist lifestyle site launched by New Girl actress Zooey Deschanel with the help of producer Sophia Rivka Rossi and writer Molly McAleer, has been acquired by Time Inc. for an estimated $20 million. Time Inc. stated that under its umbrella, the site will have the capital to expand its staff, with the possibility of eventually branching out into TV and e-commerce. However, in a statement posted to HelloGiggles, the founders assured readers that the outlet will still maintain the values upon which it was founded. [THR]
Gucci.com underwent a major makeover Monday, with larger visuals, a blog-like editorial section and more detailed product photos. The changes are part of Alessandro Michele's evolving vision for the brand which relies heavily on interior imagery and, of course, the shopping experience. While some luxury brands have been slow to embrace e-commerce, Gucci was a pioneer in the web game, having launched its site back in 2002. [Fashionista]
It's been a good month for athleisure startup Outdoor Voices, which last week announced $7 million in funding. Today, the brand revealed that French luxury label A.P.C. has invested in the company. Jean Touitou, creative director at A.P.C., noted that the current athletic-wear trend made for the perfect climate to "mix real sportswear with real fashion." [Vogue U.K.]
American Eagle Outfitters is jumping on board with Michelle Obama's "Better Make Room" campaign, which encourages students of Generation Z (ages 14 to 19) to continue their education beyond the high school level. American Eagle plans to promote the program to its target customer — also Generation Z — across its various social media platforms as well as on billboards. [WWD]