Pret-a-Reporter

Style Notes: Tyga's Chinatown-Inspired Capsule Line; Hermes Sales on the Rise

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Tyga

In case you missed it.

Tyga Launches Chinatown-Inspired Capsule [Pret-a-Reporter Inbox]
Tyga, musician and former better half of Kylie Jenner, is launching a pop-up collection in honor of his new album, Bitch I'm the Shit Vol. 2. To kick off the merch drop, Tyga is hosting a listening party in Los Angeles at Dom Gallery on Friday evening, where tees and hats inspired featuring a Supreme-clad motorcyclist racing through Chinatown will be available for purchase ($29-$49). Following the party, the collection will be available online, as well as within Dom Gallery's store.

 

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Hermes Sales Get a Boost From Asia [WWD]
On Friday, Hermes reported an 8.9 percent overall growth in second-quarter sales, largely fueled by the Asian market, which was up 11.5 percent. Europe was close behind in terms of sales growth, up 10.9 percent, thanks to store openings in Rome, London and Munich. Unsurprisingly, the company's leather goods were the biggest sales drivers.

 

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Torrid to Show at New York Fashion Week [Pret-a-Reporter Inbox]
Plus-size fashion line Torrid is showing its first New York Fashion Week presentation on Sept. 12, joining the official IMG calendar. The runway show will also serve as a semifinal round for 10 finalists in the brand's third annual model-search competition. Torrid will show 40 looks from its spring 2018 collection, which will feature "edgy, rock 'n' roll" looks, as well as more "romantic boho" ensembles.

Netflix's Okja Leads to Rise in Google Searches for "Vegan" [Pret-a-Reporter Inbox]
Since the May 19 release of Netflix's new animal-friendly release, Okja, Google searches for the term "vegan" have increased 56 percent. Though there is no direct evidence of causation, PETA (People for the Ethical Treatment of Animals) has also reported an increase in visits to its site since the release, with an additional 188,000 visits from search traffic alone over the past 15 days compared to the same time frame the month prior. According to the organization, there has also been an increased demand for PETA's vegan starter kit, and concession stands at theaters screening the film, including iPic Theaters and Quentin Tarantino's New Beverly Cinema, have begun offering more vegan menu options.

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