Pret-a-Reporter

3 New Hollywood-Approved Luggage Brands to Add Style to Your Summer Vacation

Courtesy of Freya

Follow the leads of Margot Robbie, Zoe Saldana and Mandy Moore when purchasing your next suitcase.

No offense to Samsonite, or Louis Vuitton, for that matter, but the luggage industry was ready for a shake-up. With technology so advanced, gone are the days of buying separate TSA-approved locks (which then get lost) and scrambling to find an airport plug to charge your phone between flights. A few young brands are mixing things up, adding freshness to the category with high-tech extras and fashion-forward colors.

It’s no surprise that celebrities, who travel almost constantly, are clamoring to adopt these brands — and even driving wait lists for something as seemingly basic as a $295 suitcase. Here are three brands that can make your next trip that much more stylish.

Although it’s not brand-new, Away (launched in 2016) has already made its mark on the travel industry. The luggage line began with a single suitcase, The Carry-on ($225) — which two women designed with a USB charger, a TSA lock and a compression pad for more space — and grew to a range of minimal, impenetrable hardshell luggage and accessories whose prices belie the premium materials of which they're made. (A lifetime warranty is included, too.)

Away lovers include Adrien Brody, Elizabeth Banks, Emily Ratajkowski, Gabrielle Union, Jeremy Renner, Margot Robbie and Zoe Saldana, among many others, who gravitate toward a palette that includes staples like sand, brick and asphalt. Away has collaborated with Madewell and the film Despicable Me 3 on a limited-run bright yellow Minions case, with an eye-shaped luggage tag. Last Friday brought the opening of Away’s first West Coast store, a bright Melrose Avenue outpost with mid-century furniture and clean lines. 

 

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Raden is another fairly new-to-the-scene luggage line that has in less than a year attracted a slew of celebrities with its hard-sided, crack-resistant Makrolon Polycarbonate bags. Mandy Moore, Emma Watson, Allison Williams and DJ Khaled all have them. A-list makeup artist Charlotte Tilbury bought 40 for her team. And the rainbow colors were a hit at a recent Pride-themed pop-up at L.A.’s The Grove, where 20 percent of proceeds were donated to Outfest.

Earlier this year, the Pink Gloss carry-on suitcase ($295) surely smashed some suitcase record when it reached a waiting list of more than 10,000 people. When it comes to smart travel, there’s perhaps none more intelligent than Raden’s bags, which feature built-in USB chargers, a scale and live customer-service chat feature, weather updates, traffic alerts and Bluetooth location technology, meaning you'll never really have lost luggage again. 

 

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Where Raden is all about tech, Freya is all about style. Based in San Francisco, it’s only weeks old, and is putting a retro spin on the way we travel. Styles include a luxurious handmade-in-Tuscany hat box, which plays into the brand DNA of the Freya woman being a “fashionable nomad.”

Co-founders Lindsay McConnon and Linsay Radcliffe were inspired by Amal Clooney, Lupita Nyong’o, Diane Kruger and Sienna Miller, whose off-duty travel style, oftentimes including hats, is always poised and chic. “Travel is transformative, but luggage is notoriously plain and pedestrian, and we wanted to elevate that experience while simultaneously solving a packing problem,” they say, pointing to the Italian leather, silk-lined Poppy box ($890) with its cross-body strap and ability to accommodate up to four hats plus a laptop with cords and jewelry. Fall will bring cherry-red, neutral metallic hues and velvet Mini Poppys in seafoam and dusty rose with embroidery details. Influencers like Blair Eadie, Rocky Barnes and Louise Roe already are using them. Say the founders, “Let’s face it, a hat case is so chic and glamorous, who doesn’t want to radiate that vibe?” 

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