Stylist Tanya Gill knows that the digital fashion space is a crowded one. But the longtime industry fixture -- who has dressed Jane Fonda and Hilary Swank and acted as Twiggy's costume designer on America's Next Top Model -- is readying to join the online style ranks anyway. On Tuesday, Gill will officially launch Iconhouse.com, an editorial website featuring interviews, mood boards, product picks and red carpet commentary as seen through the lens of one of Hollywood's busiest stylists -- Gill herself.
"I've always thought of doing something like this," Gill tells Pret-a-Reporter. "I've had my company Iconhouse for a long time, and this is the next step."
Gill's site will be strictly inspirational, with no e-commerce to start and an emphasis on powerful personalities that the stylist hand-picks herself.
"I want it to be like a museum. Come for five minutes a day to look around."
First "exhibits" appearing within the simple, highly visual layout include a profile on '60s model Penelope Tree, an examination of Apple's advertising and a mood board filled with everything from Patti Smith to Barbra Streisand and homespun runway shots from Paris Fashion Week.
"There are so many incredible fashion icons that inspire a lot of things in the fashion and art worlds. But young people don't know where they came from," Gill says. "I wanted this launch to have a few different icons to show a range."
Other features include a music section, where fellow Brit stylist Nikki Pennie -- who recently veered toward a career spinning tunes -- will curate "icon music" via Soundcloud playlists every few weeks.
"What would DVF listen to at Studio 54? What do we listen to in the hotel room getting ready for the Oscars?" Gill says of the idea. "Fashion music!"
Though there are no current plans for direct monetization, Gill is hoping the site will act as an extension of her brand ("it feels very important to build a brand if you have a strong point of view"). She's hired New York-based web design and branding firm Black & Black Creative as well as a small but mighty smattering of contributors -- including former Style.com editor Kristin Tice Studeman. "I want it to be a global platform. As we evolve I'll find writers and bloggers who might contribute."
Perhaps the most noteworthy launch feature is a Gill-penned, first-person piece on Martin Margiela that tells the tale of a chance meeting in a Parisian jazz bar, in which the not-yet major designer -- then an assistant at Jean Paul Gaultier -- helped the budding costume designer land a job interview with his boss. Gill got the job.
"I want to write about interesting topics that are extremely relevant and not just your same old 'where can I buy this lipstick?' " she says. "I want a different point of view."