Submissions open for THR's Key Art Awards

11:30 PM PDT 10/13/2010 by Empty, AP

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Competition honors pros who design marketing materials

Submissions are being accepted through April 2 for The Hollywood Reporter's 39th annual Key Art Awards.

In response to the enormous innovation in the industry the past few years, several categories have been added including, for the first time, 3D and Film Festival categories.

The Key Art Awards is the only competition in which working professionals honor their peers for designing and creating trailers, posters, standees, home entertainment packaging and other multimedia motion-picture marketing materials.

"We are excited about expanding the awards categories to reflect the changes that have taken place over the past few years, especially in the realm of the exciting growth taking place in 3D innovations at home and around the globe," THR publisher Eric Mika said.

"The addition of new categories to the Key Art Awards will allow us to more specifically honor the creativity of all the various companies and individuals that these awards were created to acknowledge."

A committee of studio marketing executives and creative agency reps worked with THR to determine the 3D and other category expansions, which include 3D Print and Best Line in print and audio/visual for theatrical releases.

For home entertainment, newly added categories are 3D Print, Best Online Banner and Most Buzzworthy. Also new to the Best of Show acknowledgments will be an award for Best Integrated Marketing Campaign for theatrical releases.

Key Art Award winners will be announced June 11 at Vibiana, a former cathedral recently renovated to accommodate large events in downtown L.A.