Summer Games huge Internet, viral hit

NBCOlympics.com setting page view records

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The 2008 Summer Olympics has become one of the biggest Internet and viral hits in sports history.

NBCOlympics.com on MSN has set records for uniques, page views and streams. It attracts an average of more than 6 million users daily, who stay nearly 15 minutes per visit and spend 20 minutes when consuming video, according to NBC. That's good news for such advertisers on the site, which include Visa, ExxonMobil, McDonald's and Coca-Cola.

In addition, millions of visits have been made through NBCOlympics.com's mobile WAP and other VOD offerings. Since the start of the Beijing Games, NBCOlympics.com on MSN has ranked No. 1 in the sports category based on share of page views, according to Hitwise.

In all, about 2,200 hours of video will be streamed live on the Internet at NBCOlympics.com before the Games end on Aug. 24. Michael Phelps' profile is tops in visits among all athletes at NBCOlympics.com; the most popular sports are gymnastics, swimming, basketball and beach volleyball.

"These record numbers validate our multiplatform strategy. They drive viewers to share in the Olympic experience on network television in record numbers," NBC Olympics president Gary Zenkel said. "And as a result of this unprecedented digital effort, consumers have a destination to watch thousands of hours of video and relive the great moments of these Olympics."

Meanwhile, Beijing2008.cn, the official Web site of the Beijing Games, is getting nearly 930,000 visits per day, with traffic exceeding 1 million unique visitors on several days, according to Nielsen Online.

"The Internet has removed barriers related to international time zones as fans have 24/7 access to updated Olympics content and video," said Jon Gibs, vp media analytics at Nielsen Online. "Local, regional and global Web sites are benefiting, and with English, French, Spanish and Chinese versions, Beijing2008.cn is a popular destination for Internet users around the world."
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