Summit replants 'Bloom' to May
Comedy was originally set to open Dec. 19Summit has decided to postpone the release of Rian Johnson's quirky con-man pic "The Brothers Bloom" just a week ahead of its limited release.
The company will move the buzz title out of the Dec. 19 slot and open it in limited release May 15, widening the film two weeks later. The film originally was slated to widen Jan. 16.
Summit has had one of the fall's biggest breakouts in "Twilight," which has generated a significant amount of revenue and become a priority for the company. A spokesperson, however, said the decision to move "Bloom" was not influenced by "Twilight" but by the glut of specialized titles during the holiday season.
The second half of May is populated with several big releases, including "Angels & Demons," "Night at the Museum 2" and "Terminator: Salvation" but is lighter on adult-oriented fare.
Johnson's film, which he wrote and directed, revolves around two brothers and a series of cons and double-cons. The film stars Adrien Brody, Rachel Weisz and Mark Ruffalo.