Sumner Redstone's Former Companion Manuela Herzer Parts Ways With Crisis PR Expert

Patrick McMullan

Herzer is still involved in a legal dispute with Redstone over his mental competency.

Sumner Redstone’s former companion, Manuela Herzer, has parted ways with her publicist Allan Mayer.

Mayer, head of the strategic communications division at 42West, on Wednesday confirmed the split but declined further comment. Herzer continues to be represented by Greenberg Glusker attorney Pierce O’Donnell, who adds that they have no intention of replacing Mayer at this time following the "mutually agreeable parting of the ways."

The representation news comes as O’Donnell prepares for another filing on behalf of Herzer in an attempt to prove her claim that Redstone was not competent to drop her as his health-care proxy late last year when she was removed from his home and written out of his estate plan.

She filed a lawsuit in November and has since maintained that her interests are to protect Redstone and that “this case has never been about money,” per O’Donnell in an earlier statement. Prior to her removal from Redstone's life, she was set to receive up to $70 million.

Mayer isn't the only crisis communications expert Herzer has retained during the dispute with Redstone. She previously worked with Glenn Bunting’s strategic communications firm G.F. Bunting + Co. for approximately two months, sources say. As for her time with G.F. Bunting, its founder says his company doesn’t comment on clients nor do they list clients on the company website.

Michael Sitrick’s strategic communications firm Sitrick and Company also worked with Herzer, but that relationship dates back to the summer of 2015 before the falling out. Sitrick repped Redstone, Herzer and fellow companion Sydney Holland prior to the publication of Vanity Fair’s report about the billionaire, his relationships and the battle over his business affairs.

However, the Sitrick relationship ended over a conflict between the clients themselves, the source said. It is known that Holland and Herzer, who once had been close, had a falling out last fall.

Though some sources indicate that Herzer also retained the services of attorney/political consultant/crisis PR expert Mark Fabiani, O'Donnell says they had conversations with him, but never went forward with representation.

"Right now, we're single-mindedly focused on the upcoming hearing on Feb. 29," said O'Donnell.

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