Sun TV, Network18 float Sun18 for distribution

New distrib will handle 33 channels

NEW DELHI -- Network18 group and Sun TV Network on Tuesday announced a strategic tie-up to launch a new satellite television distribution arm named Sun18.

As part of the agreement, Sun18 will distribute 33 television channels through cable, DTH, IPTV, HITS and MMDS platforms, the companies said in a joint statement.

Sun18 would set up two new companies, Sun18 Media Services North and Sun18 Media Services South, to serve the northern and southern markets, it added.
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