Sundance net's team takes shape
EmptySundance Channel has restructured its marketing department, with several new hires and promotions to assist the cable network in its shift to a branded entertainment and sponsorship model.
Kim Gabelmann, who came to Sundance last year from Comedy Central, will head the network's branded entertainment and sponsorship area as vp. She is responsible for sponsorship sales and the development of Sundance's branded entertainment platforms and reports to Kirk Iwanowski, executive vp marketing, branded entertainment and sponsorship.
Joining Gabelmann's team are Todd Peters, director of sponsorship sales, and Jaime Przekop, sales marketing manager. Peters comes to Sundance from Outside magazine, and Przekop is from Nickelodeon. Both report to Gabelmann.
In the network's first on-air sponsorship deals, Lexus and Smith Barney are co-presenting sponsors of the environmental primetime programming block "The Green," which debuts in April.