Sundance title 'Catfish' finds buyers
Relativity, Rogue pick up lo-fi documentaryRelativity Media and Rogue Pictures have finally hooked "Catfish."
The lo-fi documentary, which unfolds as a Web-based romantic mystery, surprised and intrigued audiences and potential distributors alike when it premiered at the Library Center Theatre during the Sundance Film Festival nearly two weeks ago. A handful of buyers circled the film during the fest, and CAA, which repped the filmmakers, had set up numerous screenings back in L.A. in the days since the fest ended -- on studio lots and in executives' homes.
The deal, which includes U.S., Canadian and U.K. distribution rights, closed after all-night negotiations between Relativity and CAA. Ultimately, director Brett Ratner championed the film at Relativity and helped convince the parties to make the deal. He will executive produce, along with Relativity's Ryan Kavanaugh and Tucker Tooley, and stay involved through the film's release, which is planned for late in the year through Rogue.
Andrew Jarekci and Marc Smerling, who directed and produced the similarly disturbing "Capturing the Friedmans," produced "Catfish."
" 'Catfish' is a film that could never have been made even just a few years ago," said Jarecki. "It is a product of our generation, of miniature flip cameras, ‘sexting' and social networking. Rogue Pictures has the attitude, irreverence and wide distribution to get this film seen by the masses. Moviegoers will be charmed by it, but more importantly, they will see themselves in it."