'Super 8' to Hit Theaters a Day Early in Twitter Promotion
The unusual marketing move -- a first for the social media site -- is part of Paramount's new plan to host nationwide sneaks of the J.J. Abrams movie Thursday.
In a maverick marketing move, Paramount is joining forces with Twitter to host nationwide sneaks of Super 8 on Thursday, a full day before the sci-fi pic officially opens in theaters.
The announcement means that Super 8 is launching a day early, albeit with a limited footprint.
Promoting previews of a Hollywood movie is a first for social media giant Twitter. Under the partnership, Super 8 will roll out Thursday in 325 theaters, including 240 Imax locations.
To plug the advance screenings, the companies have designated the hashtag #Super8Secret, which Paramount has also sponsored as a promoted trend, allowing Twitter’s global user base a direct link to buy tickets.
Moviegoers participating in the program will be treated to a free popcorn with any concession purchase.
The promotion continues the partnership first forged between Paramount and Twitter in March, when the exclusive trailer of Super 8 premiered via Twitter, another first for the social media site.
Directed by J.J. Abrams and produced by Steven Spielberg, Super 8 is an Amblin Entertainment/Bad Robot production.
The period sci-fi alien pic stars Kyle Chandler, Elle Fanning, Joel Courtney, Gabriel Basso, Noah Emmerich, Ron Eldard, Riley Griffiths, Ryan Lee and Zach Mills.
The movie takes place in the summer of 1979, when a group of friends in a small Ohio town witness a catastrophic train crash while making a super 8 movie and soon suspect that it was not an accident.
Shortly after, unusual disappearances and inexplicable events begin to take place in town, and the local deputy tries to uncover the truth -- something more terrifying than any of them could have imagined.