• The Hollywood Reporter on LinkedIn
  • Follow THR on Pinterest

Super Bowl: Ben Kingsley Leads British Invasion in Jaguar 'Rendezvous' (Video)

The spy-themed spot also stars Tom Hiddleston, Mark Strong and a Jaguar F-Type Coupe.

Jaguar drove full speed onto the radars of the millions of viewers with their first-ever Super Bowl spot during the game's fourth quarter on Sunday.

The slick ad to launch the F-Type Coupe was dubbed "Rendezvous" and directed by Tom Hooper, who won the best director Oscar for The King's Speech, and featured Ben Kingsley, Tom Hiddleston and Mark Strong.

VIDEO: The Muppets Head to the Super Bowl in Toyota

The premise of the 60-second spot -- which was laden with cinematic action and British drollery -- is that British villains are as reliably intriguing as well-designed British sports cars.

"Rendezvous" was filmed in London in partnership with Hooper's Smuggler Films. The F-Type Coupe goes on sale this spring, starting at $65,000.

PHOTOS: 11 Outrageous Super Bowl Halftime Moments

Jaguar posted the full 60-second commercial ahead of the Super Bowl last week, as well as a making-of video that includes interviews with Hooper and the actors.