Super Bowl: Missy Elliott, Malcolm Butler Top Social Media Moments
'Ted 2' was the most Shazamed trailer, soundtracked by Frank Sinatra's "Can I Steal a Little Love" and featuring an appearance by Tom Brady.
How did the Super Bowl play out online?
On Twitter, Malcolm Butler's epic interception of a pass by Russell Wilson dominating the entire game's online chatter, triggering 395,000 tweets per minute.
The moment was followed, online and in the arena, by the New England Patriots' official win over the Seattle Seahawks, with 379,000 tweets per minute.
Additionally, the final notes of Katy Perry's soaring halftime spectacle culminated in 284,000 tweets per minute. Over 28.4 million Super Bowl-related tweets were sent during the live telecast, making it the most tweeted Super Bowl to date.
The most mentioned Patriots players on Twitter were Tom Brady, Rob Gronkowski and Julian Edelman, while the most popular Seahawks team members on the social platform were Marshawn Lynch, Wilson and Chris Matthews.
Over on Facebook, the most popular topic was the Patriots' win, engaging 1.36 million people per minute, followed by Perry’s “Firework” halftime show finale (1.02 million people per minute) and Wilson's touchdown pass to Doug Baldwin in the third quarter. The most mentioned players were Brady, Lynch, Wilson, Gronkowski and Butler.
Perry's last song "Firework" collected the most uses on Shazam during the Pepsi-sponsored halftime show. Surprise guest performer Missy Elliott's "Lose Control" (originally released in 2005 with Ciara) and the rapper's 2001 hit "Get Ur Freak On" came in second and third, followed by Perry's "Dark Horse" and "California Gurls." Her very short "I Kissed a Girl" duet with Lenny Kravitz came in sixth.
And of the big game's ads, Jeep was the big winner on Shazam, featuring Marc Scibilia's rendition of "This Land Is Your Land," followed by Harry Chapin's "Cat's in the Cradle" in Nissan's spot, Hundred Waters' "Show Me Love" in Coke's ad and Sleeping at Last's "I'm Gonna Be (500 Miles)" in Budweiser's commercial.
And though new trailers for Tomorrowland, Jurassic Park and Fifty Shades of Grey debuted throughout the game, the most popular one on Shazam was the preview for Ted 2, soundtracked by Frank Sinatra's "Can I Steal a Little Love" and featuring an appearance by Brady.
On YouTube, the most viewed Super Bowl spot was Budweiser's "Lost Dog," followed by Bud Light's "Real Life PacMan," Kim Kardashian's T-Mobile ad "#KimsDataStash," Katie Couric and Bryant Gumbel's "Newfangled Idea" for the BMW i3, and Snickers' spot called "The Brady Bunch."
The most searched players on Google throughout the game were Brady, Lynch and Wilson. After the halftime show, Elliott became a popular search term, with queries like, “When was Missy Elliott popular?” and “How does Katy Perry know Missy Elliott?”
Feb. 2, 11:15 a.m. Updated with Facebook and Google data.