• The Hollywood Reporter on LinkedIn
  • Follow THR on Pinterest

Super Bowl Ad Spending Reached $1.6 Billion Over Past 10 Years

5:00 AM PST 1/18/2011 by Georg Szalai

Movie spots often face the challenge of clutter as many studios promote several films, according to Kantar Media, which says the number of auto marketers is setting a record this year.

NEW YORK -- Advertising spending on the Super Bowl amounted to $1.62 billion over the decade from 2001 through 2010, according to data from research firm Kantar Media.

Social & Mobile