Budweiser Says It Didn’t Have a Deal With Peyton Manning for Name Drop
That mention, at that moment, was worth more than $1.6 million in brand recognition value, according to tracking firm.
Peyton Manning just likes Budweiser.
Anheuser-Busch on Monday issued a formal statement insisting the company did not pay Denver Broncos' quarterback Peyton Manning to say he would celebrate his Super Bowl 50 victory with a Budweiser.
The 39-year-old Manning dropped the beer name a couple times during his on-field Super Bowl celebration. Once immediately after the game and once more during the trophy presentation.
"Budweiser did not pay Peyton Manning for his comments last night. We did not know he was going to mention Budweiser, and we were surprised and delighted that he did," according to a statement from Anheuser-Busch.
However, Beer Business Daily previously reported that Manning owns a stake in two Budweiser distributorships. Sunday night, the publisher of the trade, over Twitter, said that is still accurate.
Yeah, he does. https://t.co/H18gcsipDI— Harry Schuhmacher (@BeerBizDaily) February 8, 2016
Lisa Weser, senior director of marketing communications for the company, was quick to respond over Twitter Sunday evening to the speculation that something was going on between the company and the popular athlete for the Super Bowl mention.
Hi Internet. For the record, Budweiser did not pay Peyton Manning to mention Budweiser tonight. We were surprised and delighted that he did.— Lisa Weser (@LisaWeser) February 8, 2016
According to sponsorship analytics firm Apex MG, that initial mention by Manning, at that exact time, was worth big bucks.
Post game quote "I'm going to drink a lot of @Budweiser tonight.." Peyton Manning. That gave beer brand $1.6MM+ brand recognition value— Apex MG Analytics (@ApexMGAnalytics) February 8, 2016
Still, the beer company did send 50 cases of Budweiser to the team's after party, according to ESPN.