Super Bowl to See More First-Time Advertisers

7:53 AM PST 1/20/2012 by Georg Szalai

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H&M

Luxury car brands and real estate firm Century 21 will be new marketers, and H&M will promote a new line of David Beckham Bodywear underwear.

NEW YORK - Super Bowl XLVI, which NBC will broadcast on Feb. 5, will have more first-time advertisers than usual, the New York Times reported.

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Among this year's Super Bowl newbies are luxury car brands Acura and Lexus, real estate firm Century 21, the Dannon Company, clothing retailer H&M, and 2nd Story Software, the maker of TaxACT tax-preparation software, according to the Times. It said that H&M will promote a new line of David Beckham Bodywear underwear.

Advertisers this year are paying an average of $3.5 million for a 30-second ad spot on the big football league final. In a first, NBC will also live stream the big game.

Email: Georg.Szalai@thr.com

Twitter: @georgszalai