Super Bowl: How the Movies Fared
The final score as marketing teams spent big ($3.5 million each) trying to turn their quick-hit TV spots into box-office wins.
With 111.3 million captive viewers, Hollywood studios made sure to use the Feb. 5 Super Bowl to target their newest movies like an Eli Manning pass. Fox, Universal, Relativity, Paramount and Disney all paid in the $3.5 million-per-30-seconds range to get their product in front of America's largest audience. Some scored; others fumbled.
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