Super Bowl Spot Leads to More than 3 Million Streams of 'Seinfeld'-Inspired 'Comedians in Cars Getting Coffee'
UPDATE: Jerry Seinfeld and Jason Alexander's highly anticipated reunion, advertised during Sunday's big game, was a big hit for Sony's digital platform.
Jerry Seinfeld’s web series got a big boost from the Super Bowl.
The most recent episode of Comedians in Cars Getting Coffee, advertised as a Seinfeld reunion during Sunday's big game, had reached 3.6 million streams on digital platform Crackle as of Friday night. That's up 1.7 million from Monday night, when the episode had 1.9 million views.
The Super Bowl ad featured Seinfeld, Jason Alexander and Wayne Knight reprising their roles from the beloved NBC sitcom. It was the most TiVo’d commercial of the night, according to the digital recording service.
The full six-minute reunion is streaming on Crackle, which is owned by Sony, and on Comedians' website.
Crackle announced Jan. 29 that Comedians in Cars Getting Coffee, currently in its third season, had reached 25 million streams, making it the No. 1 series on the platform. The series finale airs Thurs. with guest Howard Stern.
Crackle had also previously announced that it picked up the series for a six-episode fourth season.