Survey: DVD, games not striking out

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STRIKE ZONE: LATEST NEWS AND UPDATES

The writers strike could be a boon for the DVD and video game industries, according to a survey from new media consultancy Interpret Llc.

Because of the strike, TV viewership has suffered, particularly in the realm of dramas and sitcoms. The Interpret survey finds that 27% of respondents are spending less time watching network series and 12% are watching less cable and satellite series.

Conversely, 43% of respondents say they are spending more time watching DVD movies, and 23% say they are watching more TV-DVDs. An additional 26% say they are spending more time playing video games than they were before the strike.

"The strike makes scripted programming more valuable than ever," Interpret CEO Michael Dowling said. "As top shows disappear from primetime, viewers may go back and view critically lauded TV series they missed the first time around, play more video games or watch more movies on DVD."

The survey, conducted online Jan. 11-12 among a representative sample of Americans 18-49, also found that 94% of Americans are aware of the writers strike and about one-third have already changed their media consumption habits as a result.
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