Survey: Raunchy Comedies Rule With Canadian Movie Viewers
TORONTO - No joke: Hollywood box office darlings like The 40-Year Old Virgin and Blades of Glory represent the sweet spot for Canadian movie viewers, according to a recently released survey.
Telefilm Canada, the federal government's film financier, commissioned a poll of 1,019 Canadians on their film consumption habits.
The study's findings revealed Hollywood comedies win out when Canadians choose what to watch at home, at the multiplex and increasingly on their mobile phones. Other genres that drive decision-making here include action/adventure and drama pictures.
Judd Apatow's 2005 40-Year Old Virgin, which starred Steve Carell as a likeable geek who goes 40 years without scoring, had a top-ranking awareness rate of 82 percent, with 46 percent of respondents indicating they'd seen the movie and liked it.
The Canadian film uppermost in the minds of respondents was Trailer Park Boys: The Movie, the TV-to-film adaptation that recorded a 72 percent awareness rate.
That preference for Hollywood chucklers has not been lost on Telefilm Canada, which in recent years has backed homegrown comedies aimed at the local multiplex.
The Telefilm Canada Feature Comedy Exchange, run in partnership with the Canadian Film Center and the Just For Laughs comedy festival, last year had Apatow, along with wife Leslie Mann, in Toronto to offer a master class and informal talks on their comedy craft.