More swagger for THR's Key Art Awards
New venue, categories and format added to ceremonyThe Hollywood Reporter is transforming its one-of-a-kind movie marketing awards with a new venue, expanded competition categories and an updated format for the ceremony.
The Key Art Awards is the only competition in which professionals honor their peers for designing and creating trailers, posters and other motion picture marketing materials. Under new leadership at THR and guidance from the creative community, the event will aim to reflect the style and imagination of the companies and individuals who serve as the inspiration behind movie marketing.
THR's 38th annual Movie Marketing Key Art Awards will be June 12 at the Geffen Contemporary at the Museum of Contemporary Art in Los Angeles, a venue that has the space and feel appropriate for showcasing the creative material used in movie marketing.
This year's competition will include nominees in 60 categories, up from 34, with additions in such growth areas as electronic print and digital marketing.
"Along with a hip new venue that is perfect for honoring the creativity in movie marketing, we are excited about expanding the awards categories to reflect the changes that have taken place over the past few years," THR publisher Eric Mika said.
All entries will be submitted digitally at KeyArtAward.com; the deadline for films released in 2008 is April 15.