Talker beefs up KTLA morning block

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The 9 a.m. hour of KTLA Los Angeles' morning block is getting a makeover.

Starting today, the station is launching a talk show, described as a local version of "The View," which will be hosted by "KTLA Morning News" personalities Michaela Pereira, Cher Calvin and Jessica Holmes.

The hourlong program, which KTLA quietly has been prepping for the past month, will focus on topical issues of interest to Los Angeles-area viewers and include a mix of news and features targeted to women.

The new talk show will take over the last hour of KTLA's morning news block, which runs from 5-10 a.m. It will feature its own new graphics and intro separate from the morning news.

"KTLA Morning News" became "The KTLA Morning Show" in May 2006. The program, which originally ended at 9 a.m., was expanded by an hour in August 2006.

Possibly in a preparation for the launch of the new program, last month the "Morning Show" reverted to its old "Morning News" name, while the 9 a.m. hour was rebranded as "KTLA News @9 a.m."

The new talk show's competition will include "Rachael Ray" on KCBS, "Today" on KNBC, "Live With Regis and Kelly" on KABC, "Good Day L.A." on KTTV, a court show block on KCAL and reruns of "I Love Lucy" on KCOP.

Pereira co-anchors KTLA's morning news from 7-10 a.m. weekdays, while Calvin anchors the news from 5-7 a.m. weekdays. Holmes reports traffic and news from KTLA's Skycam weekday mornings.

KTLA, a CW affiliate, is owned by Tribune Broadcasting.
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