Tan, three others depart new-look MTV Nets Asia

Company's emphasis on localization

Four senior executives — including executive vp and chief operating officer Steven Tan — have exited MTV Networks Asia Pacific, further dismantling the music network's centralized regional corporate structure in Singapore.

The departures from the Singapore corporate office include vp and chief financial officer Mark Glazier and senior director of human resources Narelle Tierney.

The network also an-nounced the resignation of Andrew Hoppe, vp content, creative and digital.

Staffers were officially told about the management changes in an internal e-mail distributed Thursday. No public announcement has yet been made, though MTV has confirmed the departures.

Glazier, Tan and Tierney officially left Wednesday. Hoppe leaves today. None of the four have said what they will be doing next.

The departures follow an October bloodletting that saw MTV Networks Asia Pacific slash its Singapore headcount by 84, leaving a pared-down corporate core of 18 people plus 29 in shared services for the region.

"This is a continuation of the process begun last year to advance our localization strategy," Li Yifei, Viacom's chief China rep and a senior vp of MTV Asia, said from Beijing.

As part of the new structure, MTVN International's new New York-based president, Bob Bakish, retains oversight of the company's Asia-Pacific operations, with direct reports from management in Japan and India.

Management for the company's operations in China, Korea, Australia and Southeast Asia will report to MTVNI chief operating officer Alex Ferrari, who reports to Bakish. Ferrari also is based in New York.

In Singapore, corporate communications, creative and strategic services teams will now report to Chris Steward, Singapore-based executive vp of MTVN Asia-Pacific Viacom Brand Solutions and South East Asia.

The corporate communications, creative and strategic services teams will continue to retain pan-regional duties, alongside support for the newly established VBS and SEA business unit.

MTV's operations in Taiwan, Thailand, the Philippines and Indonesia are in the hands of local partners in each country via a series of franchise deals signed toward the end of last year.

Tan's post will not be filled as each of MTV's Asian regional outposts takes greater control of its own operations, Li said.

A replacement for Hoppe is being sought, along with a new finance person to be part of Steward's team in Singapore.

"The region's dynamic media environment requires a structural shift that will enable us to improve our operational effectiveness," Bakish said in a statement Thursday. "At the same time, we want to fully empower our local operations to drive their TV and digital businesses and enhance audience relationships. This new structure will help ensure that the Asia-Pacific region plays an important role in the long-term growth of MTVN International's business."

Jonathan Landreth in Beijing contributed to this report.
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