Taylor joins game makers' press team

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WASHINGTON -- Video game makers picked a Hollywood veteran to run their public relations and research operations, the industry's trade group said Monday.

Rich Taylor, a former MPAA spokesman and an aide to Rep. Jim Chapman, D-Texas, was tapped to take over the as the Entertainment Software Assn.'s senior vp communications and research, ESA CEO Michael Gallagher said.

"The ESA and the video game industry are very lucky to have Rich aboard," Gallagher said. "Rich's expertise and extensive experience in communications are a perfect match for the investment, innovation and creativity of the video game industry."

During his tenure with the MPAA, Taylor headed the organization's communications department under former MPAA president Jack Valenti. He was responsible for overseeing all aspects of the MPAA's press and communications efforts, while serving as the primary spokesman and a senior strategist for the U.S. motion picture industry.

"The ESA and MPAA share many of the same goals, such as promoting intellectual property rights and reducing piracy across the world," MPAA chairman and CEO Dan Glickman said. "Rich will hit the ground running in his new position, and his insight and creativity will be valuable to ESA, just as it was for the MPAA."

The ESA is the U.S. association dedicated to serving the business and public-affairs needs of the companies publishing interactive games for video game consoles, hand-held devices, personal computers and the Internet. ESA members collectively account for more than 90% of the $7.4 billion in entertainment software sales in the U.S. in 2006 and billions more in export sales of entertainment software.

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