Technicolor Develops 3D Certification Program

1:11 AM PST 12/07/2010 by Carolyn Giardina

Aimed at broadcasters and network service providers, "Technicolor Certifi3D" attempts to ensure quality end consumer 3D experience in the home.

Technicolor wants to be sure 3D is comfortable to watch.

With that in mind, the company has introduced a 3D Certification program aimed at broadcasters and network service providers, to ensure that 3D material meets minimum quality requirements before it is delivered to consumers. The foundation of the service, dubbed Technicolor Certifi3D, is an in-house developed 3D analysis software tool.

"Our 3D certification platform allows our stereo technicians to quickly and precisely diagnose many of the issues that create viewer fatigue and discomfort," said Pierre (Pete) Routhier, Technicolor's vp for 3D product strategy and business development. "Our goal in launching the Certifi3D program was to take a proactive approach in support of the industry to ensure a consistent and quality end consumer 3D experience in the home."

He added: "If viewers get headaches and nausea it can impact their interest in 3D TV more than the issue of little content."

As part of the service, Technicolor would evaluate each shot against a set of objective criteria for stereographic reproduction, including a 15-point quality checklist to identify common errors in production, such as sync issues and color difference.

For an additional fee, Technicolor would offer training programs to broadcasters and content creators to help them migrate their tools to support 3D workflows.

Technicolor's new 3D analysis software was developed by its Research and Innovation team. Utilizing the left and right source masters, the software is designed to build a 3D model in real time giving an accurate pixel count for objects that are too close or too far away from the viewer that would result in discomfort. It also automatically detects and flags conflicts with the edges of the TV screen, another source of discomfort for 3D in the home.

Initially, the certification program will be available in London and Los Angeles. Eventually the service would be available worldwide.

Technicolor provides a range of 3D capabilities including postproduction, Blu-ray 3D services and 3D VOD encoding to mobile 3D.

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