TECHNOLOGY CLIPS

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DAY TURNS TO SERIES

Felicia Day, who stars opposite Neil Patrick Harris in the Internet sensation "Dr. Horrible's Sing-Along Blog," has landed a deal to write her own series for Machinima.com. The series will leverage machinima technology for a sitcom set inside a video game, a natural for Day, who also produces another video game-inspired online series, "The Guild."

DIVX ON DEMAND

San Diego-based DivX and Marina Del Rey-based CinemaNow have teamed to distribute CinemaNow's VOD titles via the DivX format. The agreement will allow CinemaNow users to download premium content onto DivX-enabled PCs, DVD players and mobile devices. Financial terms of the deal were not disclosed.

GATEWAY SCALES SALES

Irvine, Calif.-based computer manufacturer Gateway said last week that the firm is moving to a fully indirect sales model. The firm will discontinue phone and online sales of its desktop PCs and notebooks. The move follows the purchase of Gateway by Acer in August 2007; Gateway said the move is designed to "better align" with Acer's indirect model.

WELL-PLOTTED DEAL

Los Angeles-based Scripped and Glendale-based Write Brothers have inked a partnership for the firm's new Web-based screenwriting software. The pact will provide writers a product for penning and submitting Hollywood screenplays. The two will jointly promote their respective products.
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