Telemundo attracts more Olympics viewers

Latino network surpasses numbers from 2004 Games

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NBC-owned Latino broadcast network Telemundo has drawn 12 million unique viewers in the first 10 days of the Beijing Olympics, surpassing by 12% the audience for the entire run of coverage for the 2004 Games on Telemundo.

This is the second Olympics broadcast for Telemundo, and the network is offering 380 hours of exclusive coverage through its standard daily broadcast schedule. It's also offering round-the-clock broadband coverage via OlimpiadasTelemundo.com.

The TV coverage includes Games events narrated in Spanish as well as a series of special programs focusing on participating Latin American countries, Latino athletes and stories surrounding the Games.

Telemundo's primetime coverage through Sunday has averaged 299,000 households and 451,000 persons per night. The network has also averaged 274,000 people 18-49 in primetime during the Olympics.

Those numbers are up more than 20% over its usual non-Olympics audience.

"We're extremely proud of being part of this historic event and to be able to celebrate with our community the success of our athletes and their commitment to excellence," Telemundo president Don Browne said. "The response from our viewers clearly confirms that our sports division is delivering the most relevant and engaging Spanish-language Olympics coverage to U.S. Hispanics."
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