Telenet, Studio 100 launching kids' channel
Music channel will begin broadcasting in SeptemberBRUSSELS -- Belgian cable company Telenet and production house Studio 100 will jointly launch a children's music channel in September.
Studio 100 TV will begin broadcasting Sept. 1, from 6 a.m.-10 p.m. every day, initially only on the Telenet cable network. It aims to target 3- to 10-year-olds, and will broadcast clips, musicals and live concerts from the Studio 100 artists as well as special items such as karaoke shows and Back to School specials.
Cable has a 90% penetration rate in Belgium. Telenet is controlled by John Malone's Liberty Global empire, while Studio 100 has produced a number of wildly successful Belgian programs like the pop group K3, "Mega Mindy" and animations "Plop" and "Samson and Gert."