Televisa, CCTV to co-produce telenovela
CCTV to broadcast project; Televisa will distributeCANNES -- Two international TV giants -- China's CCTV and Mexico's Televisa -- are joining forces to jointly produce and distribute a Chinese telenovela.
It's not the first time the two firms have worked together. CCTV has aired several Televisa series -- most recently the telenovela "Distilling Love" -- and the Mexican company just picked up CCTV series "Bruce Lee." But this new project is much more ambitious and, if it works, could shake up the international production landscape.
CCTV and Televisa have significant clout in their home markets, which, taken together, have a potential audience base of more than 2 billion people.
Televisa and CCTV's international division, China International Television Corporation, signed a memorandum of understanding for the agreement at MIPTV Wednesday, toasting the deal with Chinese wine and Mexican tequila.