Televisa links up with Argentine producers
Will launch alliance with 'Casi Angeles,' 'B&B'MORELIA, Mexico -- Mexican network Televisa has inked a three-year production and distribution pact with Cris Morena Group and RGB Entertainment, two of Argentina's top producers.
The companies will launch the newly formed alliance with the teen series "Casi Angeles" and musical sitcom "B&B." Televisa said Thursday that the pact will allow the three companies to better position their content in the international marketplace as they look to sell formats and exploit new-media platforms.
Argentine producer Morena created the hit teen show "Rebelde Way." Several years ago, Televisa bought the format to produce the Mexican version, "Rebelde." The series and offshoot musical group RBD were a huge hit in Mexico and numerous Spanish-speaking markets.
Televisa, the world's top producer of Spanish-language content, has been stepping up its international presence recently with co-production pacts in China and France.
"This agreement forms part of Televisa's new expansion plans in the international marketplace," Televisa corporate vp Jose Baston said. "The objective is to provide our clients throughout the world with innovative multiplatform content."