Telus, Broadbandtv ink content deal
The deal will see subscribers to Telus TV, the Calgary-based phone giant's Internet protocol TV service, gain access to a range of on-demand programming from Broadbandtv, which aggregates the sales, marketing and distribution of video content on behalf of a consortium of producers.
That content includes festival films from CineClix Distribution as well as 80-second vignettes with the latest in entertainment news from M2B World Inc. and The Hollywood Reporter.
Telus vp content Fred Di Blasio said the Broadbandtv service creates "powerful choice in the TV programming and movies consumers bring into their homes."
Broadbandtv also will distribute content to Telus cell phone subscribers, along with other Telus platforms.
Telus TV distributes a TV service to subscribers in British Columbia and Alberta, using ADSL high-speed Internet network and reaches into homes via existing copper telephone wire.