'The Voice' Scores Ratings Record in Germany
BERLIN – The Voice has won over Germany.
The local version of the hit Dutch music format delivered a jaw-dropping 27.8 percent market share in the key 14-49 demographic for its third episode Thursday night, with 3.51 million under 50s tuning in, nearly half a million more than for the show’s debut.
Total viewership hit 4.58 million, an increase of 220,000 from The Voice’s premiere.
In the core demo, The Voice outperformed, just, last season’s finale of Germany’s Pop Idol, called Deutschland Sucht den Superstar or DSDS. Last week, The Voice easily beat a head-to-head ratings race with the local version of the Got Talent format, Der Supertalent.
DSDS and Supertalent both air on leading German commercial network RTL. The Voice airs on competitor networks Pro7 and Sat.1.