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Tracking the week's ups and downs in the business of entertainment.

UP: Lachlan Murdoch

The one-time odd man out of the Murdoch empire shows up at father Rupert's side for the Sunday Sun launch, while James, chairman of the company's News International division, is nowhere in sight.

DOWN: Mark Lazarus

The NBC Sports chief's rebranded NBC Sports Channel is lagging previous incarnation Versus as its Costas Tonight premiere generates just 108,000 live viewers.

UP: Sean "Diddy" Combs

The multihyphenate mogul scores one of four new minority-owned cable channels to be carried by Comcast, with his music-themed Revolt set to launch in July.

DOWN: Donald Trump

NBC's The Celebrity Apprentice premieres to its lowest ratings ever. Will Trump soon have more time to pursue politics?

SHOWBIZ STOCKS

UP: Dreamworks Animation (DWA)
$20.65 (+12.7%)

A U.S. deal with China allowing more 3D movies there while giving studios a bigger cut of the box office should benefit DWA.

DOWN: Netflix (NFLX)
$117.40 (-4.6%)

Comcast announces Xfinity Streampix, a competitor VOD service.

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