THR Heat Index

Tracking the week's ups and downs in the business of entertainment.

UP: Katie Couric

The newswoman's talk show debuts to the best daytime launch since Dr. Phil a decade ago, besting rivals Steve Harvey, Jeff Probst and Ricki Lake by wide margins.

DOWN: Van Toffler

The MTV chief's Video Music Awards loses half its audience from last year's record numbers after it moves from Sunday to Thursday and competes with President Obama's DNC nomination.

UP: Rachel Maddow

Her MSNBC ends the DNC as the most-watched cable news network in primetime, averaging 3.4 million viewers during the three days and posting double-digit gains compared with 2008.

DOWN: Tom Cruise

A Vanity Fair story claims Scientologists auditioned an Iranian actress to be Cruise's girlfriend then forced her to do labor. Will the bad press since the Katie Holmes divorce affect his star power?

SHOWBIZ STOCKS

News Corp. (NWS)
$24.35 (+2.8%)

A SIG analyst says the stock will reach $28 by summer 2013 on strong retrans revenue.

Pandora Media (P)
$9.83 (-19.9%)

Investors worry Apple will launch a service to compete with the company's Internet radio offering.

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