THR honors Next Generation Asia

35 and unders recognized for contributions to the industry

Gallery: Next Gen Asia 2010 reception

HONG KONG -- The Hollywood Reporter's second annual Next Generation Asia cocktail reception to honor up and coming stars in the regional media and entertainment industry drew a big crowd to the W Hotel in Kowloon on Tuesday night.

The award recognizing achievements by 20 professionals aged 35 and younger were celebrated for film, television, talent management and music.

"I'm thrilled that so many people are celebrating multicultural exchange and different forms of art, especially in China, which is so different from the rest of the world," said Beijing-based Kelly Cha, Next Gen honoree for her work in music for Modern Sky Records, Hunan Satellite TV and China Radio International.

“I’ve been waiting for this day, now it seems China is ready, and the rest of the world is ready for China,” said a beaming Cha.

Also in attendance were director and writer Adolfo Alix Jr. from the Philippines and Akihiko Ishimaru from TBS (Tokyo Broadcasting System), who managed to produce not only the highest grossing movie but also the two most watched TV dramas in Japan last year. Both honorees took time out of their busy production schedules to fly in for the event.

Christine To, Hong Kong screenwriter and Next Gen honoree says she doesn't like to go out much but was thrilled with the party. Over Shanghai White cocktails and pulsing music, about 250 guests from around Asia networked and discussed the happenings at the Hong Kong International Film Festival, of which Next Gen Asia has become an integral part.

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"It feels great to be recognized even though I'm just an agent," said Jonah Greenberg, a CAA agent based in Beijing and Next Gen honoree. "It's really all about the talent -- without them we'd be staring at empty screens -- but it feels great anyway."
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