THR inks fest deals for dailies

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The Hollywood Reporter has entered into a co-publishing deal with Gulf News, a leading English-language news publication in the Middle East, to produce DIFF Daily, the official publication of the Dubai International Film Festival.

In a similar deal, The Reporter also is unveiling today an exclusive partnership with Cine 21, Korea's leading consumer weekly film magazine, to publish Pusan Daily, a bilingual publication to be distributed each day during the Pusan International Film Festival.

"We are delighted to be partnering with two such respected and authoritative publications during the Dubai and Pusan film festivals," said Eric Mika, senior vp and publishing director at The Reporter. "Gulf News is the undisputed English-language paper in the region, and Cine 21 is renowned for its expertise and analysis of Korean, Asian and international film.

"In the growing and competitive marketplace of buying and selling content, these international partnerships are another example of our goal to be first on the global pulse of the business of entertainment."

The Reporter also will develop exclusive digital and video content for its worldwide audience at Hollywoodreporter.com to complement the print show dailies at each festival.

As the official publication of the Dubai fest, DIFF Daily will provide more than 3,000 festival participants with timely international and market news each day during the Dec. 9-16 event. The Reporter will supply international industry news and editorial content, while Gulf News will deliver articles, interviews and analysis revolving around local and regional film talent.

Gulf News, established in 1978, has a circulation of 90,000.

"DIFF is extremely excited about the new partnership with The Hollywood Reporter," DIFF chairman Abdulhamid Juma said. "The festival has always attracted great interest from members of the global, regional and local film industries and brings large numbers of international media. For this reason, we want to create a compelling platform by partnering with a prestigious entertainment trade publication so the attendees of DIFF will have daily access to information and views on industry-specific events and personalities."

Pusan Daily will have an average daily circulation of 16,000 during the Pusan festival, scheduled for Oct. 4-11. The partnership will provide Korean and international buyers and sellers attending the fest a single, daily source of market and global news and reviews from Cine 21 and The Reporter in both Korean and English.

Established in 1995, Cine 21 is the leading film magazine in Korea, providing in-depth analysis of international cinema for more than 100,000 readers weekly.

"I am very pleased to co-produce Pusan Daily in 2007 with The Hollywood Reporter, one of the most authoritative and prestigious publications in the world," Cine 21 CEO Kim Sang-yoon said. "As the industry here works to reach the international community, we hope to provide the guidance and support to make that happen."

The Reporter's partnerships with global publishers follow the recent announcements of expanded national day-and-date distribution to New York and other East Coast cities, the launch of a global digital edition in 12 languages, the availability of a weekly Korean-language newsletter and expanded international capabilities and coverage throughout Asia.
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