THR launches digital newspaper edition
E-mag available in 13 languagesThe Hollywood Reporter has launched The Hollywood Reporter, Digital Edition, an online electronic replica of the daily newspaper that has been relied on by the entertainment industry for the past 76 years.
The daily e-magazine is available internationally in 12 languages in addition to English. The Hollywood Reporter, Digital Edition, offered by subscription beginning Wednesday, is a virtual reproduction of the U.S. daily, with the same look, feel and coverage. The edition offers readers a high level of engagement and convenience as well as sophisticated content management tools, including interactive tables of content, cross-title searching, clickable URLs, offline reading and archived back issues.
"The Hollywood Reporter has always been a digital leader by continually investing in our Web site, electronic applications and mobile products," said John Kilcullen, publisher of THR and senior vp at Nielsen Business Media's Film & Performing Arts Group. "This launch serves the needs of our growing global audience by providing real-time industry information and exclusive analysis in multiple languages. Our new digital version is designed to enhance our readers' experience with advanced content-management tools and easy accessibility via the Web and mobile devices."
Added Eric Mika, senior vp and publishing director of THR: "The global entertainment economy is a $54 billion market, with a significant portion of that coming from outside the U.S. and with a need for news, data and analysis. The international market is important to us, and we will continue to serve our readers and clients around the globe with products that best help them conduct business and improve their bottom line."
As part of the digital edition, an interactive radio provides text-to-voice conversion, allowing subscribers to listen to articles in English or translated into any one of six other languages. Readers simply click on the desired content and listen to it in their choice of Dutch, English, French, German, Italian, Portuguese or Russian. Text-to-text translations are available from English to 12 languages: Cantonese, Dutch, French, German, Italian, Japanese, Korean, Mandarin, Portuguese, Russian, Spanish or Swedish.
A free trial subscription to the digital edition is available at www.hollywoodreporter.com/digitaltrial. The limited-time trial is sponsored by the GSM Assn., a global trade association that plays a pivotal role in the development of the GSM platform and the global wireless industry.
The launch of the digital version builds on recent THR global initiatives, including increased international staff, most recently in several Asian markets. THR has access to data and resources from across the Nielsen Co. to provide a unique analytical and insightful view of global markets.