The Hollywood Reporter has launched Pret-a-Reporter, a multiplatform fashion and beauty content brand anchored by pretareporter.com, a daily style destination dedicated to exploring and celebrating the intersection of Hollywood and style.
The site, which features original profiles, red carpet coverage, shopping tours with fashion influencers, designer conversations and exclusive film and TV wardrobe room photo tours, showcases the players who truly make Hollywood fashion and beauty happen -- from stars and stylists to costume designers and stylish executives.
"Pret-a-Reporter is dedicated to delivering the very best in style straight from the halls of Hollywood glamour and power," says The Hollywood Reporter editorial director Janice Min. "With unrivaled access and a superb editorial team, Pret-a-Reporter offers readers total coverage of one of the world's most dynamic and influential centers of taste."
As the official digital style section of The Hollywood Reporter, pretareporter.com will also bring together and play host to The Hollywood Reporter's consistent industry-leading style content -- including the anticipated annual ranking of Hollywood's 25 Most Powerful Stylists, Power of Style franchise and this week's annual Beauty Issue.
Zac Posen, one of the fashion world's most inspired and acclaimed designers -- and whose dresses have appeared on the red carpet on countless names, including Kate Winslet, Sienna Miller and Claire Danes -- takes the spot as the inaugural guest editor of Pret-a-Reporter. In addition to taking over the @pretareporter Instagram account on Wednesday, he'll also contribute self-produced stories on a weekly basis throughout November.
The launch comes as The Hollywood Reporter reported a 62 percent rise in year-over-year consumer revenue, including luxury advertisers such as Armani, Porsche, Tom Ford, Chanel, Valentino, Louis Vuitton, Rolex and Mercedes-Benz, as well as a record 13 million unique monthly visitors to its website. The Pret-a-Reporter debut also coincides with the third anniversary of The Hollywood Reporter's heralded 2010 relaunch.
The site -- which is also accessible by visiting THR.com/style and by clicking the "Style" tab on the THR.com homepage -- is complemented with a regularly occurring Pret-a-Reporter fashion and beauty news page in the print publication.
THR.com style editor Erin Weinger will lead the Pret-a-Reporter team, which includes The Hollywood Reporter's award-winning senior style writer Merle Ginsberg, style editor and cover shoot stylist Carol McColgin, THR.com contributing editor Stephanie Chan and costume design specialist Elizabeth Snead. The Hollywood Reporter culture editor Degen Pener will oversee the site.
The launch marks the leading entertainment publication's first foray into transactional content, which is powered by top-tier retail publishing solution Reward Style.
"Pret-a-Reporter is the first step in a channel growth strategy that will allow us to continue to diversify our audience and advertiser base," says Dan Strauss, The Hollywood Reporter general manager of digital. "By offering targeted content across multiple platforms, we can provide exceptional revenue opportunities for partners and brands that supplements traditional interactive advertising."
In addition to being able to "shop the story," users will have the opportunity to subscribe to a specially curated, monthly $39 Pret-a-Reporter FancyBox of gadgets, accessories and beauty items through product discovery e-commerce engine The Fancy.
Pret-a-Reporter readers will also have access to exclusive complementary content across each of the destination's social channels, including a weekly Music Monday playlist on Spotify, Throwback Thursday Instagram takeovers and Win it Wednesday product giveaways tied to a weekly newsletter.