THR, Metan ready for their close-up in Asia

Empty

The Hollywood Reporter has inked a deal with new producer-distributor Metan to jointly develop showbiz content for the international marketplace, beginning with Asian and Russian TV audiences.

The agreement was unveiled today by Metan chairman Martin Pompadur and THR publisher Eric Mika.

To begin with, the companies will co-produce "The Hollywood Reporter," a daily 15-minute branded entertainment news show customized for local territories, featuring anchors reporting from studios in China and Russia with support from field reporters throughout the U.S.

Ford model and spokesperson Jenia Tanaeva will host the Russian version; the host for the Asian version has not been named.

The show's content will take a country-specific approach to each market, featuring a minimum of 20% localized content, with news stories selected based on local appeal.

"With The Reporter's unprecedented access to news from Hollywood and the world entertainment community, we can create content that is localized and appealing to specific international audiences. This kind of news is a genre the Chinese are increasingly interested in," Pompadur said.

"As a member of the Nielsen Co., THR is exceptionally positioned to provide unique entertainment news, analysis and data to content providers. This partnership is another avenue in which THR is leveraging its global brand recognition and diversifying its business model across all platforms worldwide," Mika said.

Additional entertainment and celebrity-focused, country-tailored content will be developed for daily and weekly series.

Metan senior production executive Adam Cohen will develop the series with Rick Portin, former production head for E! Entertainment and exec producer for Microsoft Interactive Television. Producers will have access to THR's content as well as support from the publication's editorial staff.

Five-month-old Metan was set up to provide cost-effective pop-culture newsmags and other Hollywood content throughout the Chinese market and Russia. The company is positioning itself to be the syndicator of choice for Hollywood suppliers seeking a local supplier in those regions. Along with entertainment vet Pompadur, company founders are E! Entertainment co-founder Larry Namer and Amerilink founder Jean Zhang. (partialdiff)
comments powered by Disqus