THR opens portal to reviews
New section launches Nov. 26 on THR.comThe Hollywood Reporter will next week unveil THReviews, an online entertainment review portal that brings together the latest in-depth reviews, information and news on movies, concerts and television.
The initiative provides a one-stop shopping resource for entertainment enthusiasts, combining premier content from leading properties across the Nielsen Co., parent company of the Reporter. THReviews will go live Wednesday and can be accessed at THR.com/reviews.
THReviews will feature all existing review content from Nielsen Business Media entertainment brands -- including The Hollywood Reporter, Billboard, Nielsen EDI, Nielsen Online, Nielsen SoundScan and Nielsen VideoScan -- as it relates to film, television, theater, music concerts and albums and DVDs. It will also feature video produced by Nielsen brands as well as user-generated comments and reviews.
The broad range of THReviews content will serve the entertainment professional and pro-sumer and consumer audience segments alike. Currently, more than 65% of traffic to THR.com enters the site through search referral to the News and Reviews pages. The creation of THReviews will provide an opportunity for THR, as well as Nielsen's other entertainment brands, to further engage this audience and add value to their user-experience.
"Entertainment business content is increasingly being consumed online; this is evidenced by the growth in traffic to our existing Web sites and digital products," THR publisher Eric Mika said. "The Hollywood Reporter is ideally positioned to capitalize upon this trend by creating and optimizing new content distribution platforms such as THReviews, which allows us to leverage our sister brands and serve our audiences in a unique, interactive way."
Among the information available:
-- Film: Review snapshot, cast and crew credits, trailers, related reviews, upcoming releases, boxoffice grosses, user comments and reviews and data regarding online buzz.
-- TV: Review snapshot, cast and crew credits, trailers, related reviews, TV schedules, ratings, user comments and reviews and data regarding online buzz.
-- Music/Concerts: Album or concert review snapshot, charts, videos, related reviews, upcoming concerts and album releases, top ringtones and downloads, user comments and reviews and data regarding online buzz.
-- Home Entertainment: Review snapshot, charts, videos, upcoming DVD releases, top digital downloads, user comments and reviews and data regarding online buzz.
THReviews is the latest in a series of digital initiatives that have broadened THR's reach and impact both domestically and internationally. This month, The Reporter launched THR Mobile Box Office, which delivers first-to-market weekend boxoffice estimates every Sunday morning directly to cell phones via a mobile alert. THR also recently forged an alliance with Yahoo Entertainment in which Yahoo Movies features THR content on its site while THR promotes Yahoo Movies trailer content and data in its digital and print editions.