THR opens portal to wide range of reviews

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The Hollywood Reporter next week will unveil THReviews, an online entertainment review portal that brings together the latest in-depth reviews, information and news on movies, concerts and television.

The initiative provides a one-stop resource that combines premier content from leading properties across the Nielsen Co., parent company of The Reporter. THReviews will go live Wednesday and can be accessed at THR.com/reviews.

THReviews will feature all existing review content from Nielsen Business Media entertainment brands — including The Hollywood Reporter, Billboard, Nielsen EDI, Nielsen Online, Nielsen SoundScan and Nielsen VideoScan — as it relates to film, television, theater, concerts, albums and DVDs. It also will feature video produced by Nielsen brands as well as user-generated comments and reviews.

The broad range of THReviews content will serve the entertainment professional and pro-sumer and consumer audience segments alike. Currently, more than 65% of traffic to THR.com enters the site through search referral to the news and reviews pages.

"Entertainment business content is increasingly being consumed online; this is evidenced by the growth in traffic to our existing Web sites and digital products," THR publisher Eric Mika said. "The Hollywood Reporter is ideally positioned to capitalize upon this trend by creating and optimizing new content distribution platforms such as THReviews, which allows us to leverage our sister brands." (partialdiff)
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