THR Parent Company Names Executives

Ross Levinsohn, CEO of Guggenheim Digital Media, parent company of The Hollywood Reporter, announced two new corporate hires Friday. 

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Zander Lurie, previously senior vp strategic development at CBS Corp., was named executive vp at Guggenheim Digital Media. Michel Protti, a former Yahoo executive, joins the company as senior vp strategy and operations.

"For the past decade and a half, Zander has been on the forefront of technology and media," Levinsohn writes in a companywide memo. "Most recently, Zander served as senior vice president of strategic development for CBS Corporation. He led strategic planning responsibilities across CBS, working at the center of the company’s next-generation content initiatives and also had oversight into CBS’ efforts to explore authentication and other new, additive methods of distribution and monetization."

Lurie will be tasked with helping to "grow our business across the brands."

"Many of you have already met Michel Protti, who has been consulting for us for the last month," Levinsohn wrote. "He is so excited about what he's seen thus far, that he has accepted an offer to join us and is on. Michel brings a wealth of experience to the company, having spent the last four years at Yahoo in a variety of operational and strategic roles, and as GM of the Canada business."

In January, Levinsohn, a former Yahoo and Fox Interactive Media executive, was named CEO of Guggenheim Digital Media, whose assets include The Hollywood Reporter, Billboard, Adweek and Backstage along with The Film Expo Group and the Clio Awards.