THR Partners With Photo Agency Invision to Shoot Industry Events
Invision, a multimedia entertainment agency jointly owned by The Associated Press and several entertainment photographers, has partnered up with The Hollywood Reporter to shoot film festivals, premieres and other industry events.
Invision will act as the exclusive, credentialed photographer for THR, providing the entertainment industry's flagship news media brand with coverage of celebrities from the red carpet to the afterparties.
The agreement also will permit Invision to license the photos through AP Images, the AP's commercial photo unit, at APImages.com.
"Since Invision launched in May 2012, it's quickly established itself as an aggressive and highly respected photo agency in the entertainment space," managing director Dan Becker said. "We're proud to be working with The Hollywood Reporter to capture all the excitement and color from events around the globe."
Invision images from Cannes to Comic-Con have appeared in media outlets around the world.
"Invision's world-class photographers, combined with AP's long history of journalistic excellence, will make a perfect partner for The Hollywood Reporter as we continue to build upon our unprecedented access to entertainment industry events and provide a showcase for photography on many platforms," THR editorial director Janice Min said.
Added AP Images vp Fernando Ferre: "This partnership solidifies our standing as a one-stop shop for all imagery needs. It's among many new initiatives we've undertaken to better serve our customers as we expand the largest collection of images held by any news organization in the world."
In recent months AP Images has announced agreements with several microstock image companies and renewed its contract with the National Football League to be the exclusive provider of NFL photos for commercial purposes. In addition, AP Images is rolling out a new platform with upgraded e-commerce and search functions to allow customers to more readily capitalize on AP’s vast image offering.