THR.com launches desktop news service

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CORRECTED 12:01 a.m. PDT, Oct. 30, 2007

The Hollywood Reporter has announced the launch of Hollywood Reporter Direct, a digital application that will provide subscribers with up-to-the-minute customized news and alerts delivered straight to their desktop.

Available for download at HollywoodReporter.com/thrdirect, Hollywood Reporter Direct features a "reader's choice" delivery system that allows subscribers to avoid email clutter while customizing the news they want to receive.

Content delivered via Hollywood Reporter Direct arrives in a pop-up window on the user's computer desktop and includes breaking news, award season headlines, reviews, summaries of the day's top stories and video reports. The video is downloaded to the user's computer and requires no buffering.

"Hollywood Reporter Direct now provides an easy way for industry executives to establish a direct pipeline from their office to The Hollywood Reporter newsroom, giving them immediate access to the information and insight they need to run their businesses successfully," said Michael Laur, vp, digital publishing director for Nielsen Business Media, publisher of The Hollywood Reporter.

"In the increasingly competitive global entertainment industry, access to breaking news and analysis as it happens is essential for mission-critical decision making," said Melissa Grego, editor of HollywoodReporter.com. "This initiative is a key milestone in our ongoing efforts to deliver the most relevant and customized news our global audiences need the most, whenever and however they want it."

The launch of this application, which is part of a series of initiatives to enhance the paper's digital services and Web presence, makes The Hollywood Reporter one of the first news outlets to provide their global audience with this kind of desktop news delivery system.

Those interested in the service should turn to hollywoodreporter.com/thrdirect and download the requisite software.

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