Ticketmaster to Implement Dynamic Pricing System
The new technology fights scalpers by adjusting ticket prices based on consumer demand.
Ticketmaster will partner with data analysis company MarketShare to roll out new ticket pricing technology this summer, parent company Live Nation announced Monday.
Subscribe now to read the full article
Subscription Benefits
- Read The Hollywood Reporter on any mobile device
- Email complete articles to clients or colleagues
- Interactive Radio: listen to the topics or headlines that interest you
- RSS Feed: read in a timely manner with easy to find content
- Read Offline: locate issues and articles easily at any time, no internet connection needed
Already a Subscriber? Log In
THR's Daily Must Feeds
-
Will Ferrell & Paul Rudd: 'Anchorman 2' Trailer
-
How One Man Is Making Millions Off 'Man Of Steel' -- Without Working On The Movie At All
-
Dolce & Gabbana Sentenced to Prison for Tax Evasion
-
The Big Changes To 'World War Z' Revealed
-
Shailene Woodley's Mary Jane Cut Out of 'Amazing Spider-Man 2'
-
The Best Lines From 'The Bling Ring'
-
Selma Blair Officially Off 'Anger Management'
-
Dan Harmon Sorry for Mocking 'Community' Season 4
Advertisement
Advertisement
In This Week's Magazine
Social & Mobile
Advertisement
