TIFF: Former Atlas Entertainment Exec Launches Trimax Media

Glazer has pacted with Canada's Dominant Entertainment to finance and produce movies, TV series and digital content.

Former Atlas Entertainment executive vp Alan Glazer has launched his own production shingle, Trimax Media, with a Canadian financing and production deal in hand.

Los Angeles-based Glazer has secured an overhead deal with Hong Kong-based private equity investors, alongside the production alliance with Toronto-based Dominant Entertainment, led by veteran financier Michael Gianfriddo. The cross-border tie-up will leverage Glazer’s film originating, packaging and marketing skills honed at Charles Roven's Atlas Entertainment with Gianfriddo's film financing experience.

Trimax Media already has a $12 million supernatural thriller Shadow Train in the works. Diana Kemp penned the script ahead of a spring 2016 production in and around Toronto to tap local production and post production tax credits.

Trimax, with offices in Los Angeles and Toronto, will produce up to three films annually in the $5 million to $40 million budget range. Glazer said Trimax and Dominant will look to package movies with rising directors and acting talent.

"At one time you just looked for that great piece of literature. Now you need a director that talent wants to work with," he told The Hollywood Reporter about fast-changing, and challenged indie film business while attending the Toronto Film Festival. Trimax will also develop and produce TV series and digital media and apps.

"We're poised to develop a lot of content," Glazer said. Dominant Entertainment is also working with Jesus Lorenzo Nevarez, a veteran private equity, while Kemp, currently head of development for Dominant, will consult on all projects from Gianfriddo's partnership with Glazer.

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