Pret-a-Reporter

Tiffany & Co. Cast Lupita Nyong'o, Elle Fanning in First Celeb Campaign

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Lupita Nyong'o and Elle Fanning

Grace Coddington, who joined as the brand's creative partner in April, also cast Christy Turlington and Natalie Westling.

For one of Grace Coddington's first gigs as a creative partner of Tiffany & Co. — a position she took on in April after stepping down from her role as creative director of American Vogue — the fashion icon handpicked Lupita Nyong'o, Elle Fanning and models Christy Turlington and Natalie Westling to star in the new "Legendary Style" campaign. 

Not only did the women receive the honor of being plucked by the fashion legend herself, but they also make history as the first celebrities to star in a Tiffany campaign. 

Though she's been known to express disinterest in celebrity, Coddington told Business of Fashion that the goal in casting the ads was to “find people who are beyond the average celebrity” and who "have to have more to them," rather than cast any old Kardashian/Jenner.

The portraits, shot by David Sims against a backdrop of the brand's signature robins egg blue, are juxtaposed with black-and-white close-ups of the jewelry on the body instead of still-lifes, as is Tiffany tradition. Coddington notes that these small changes help give the 179-year-old jeweler an edge.

 

A photo posted by @therealgracecoddington on

 

 

A photo posted by Lupita Nyong'o (@lupitanyongo) on

 

 

 

A photo posted by Elle Fanning (@ellefanning) on

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