Tiger Woods Loses $10 Million Sponsor Tag Heuer

NEW YORK - Swiss luxury watchmaker Tag Heuer is the latest sponsor to end its relationship with golf player Tiger Woods, Golf World reported.

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It said Mark Steinberg, Woods' agent, confirmed that the relationship with Tag, reportedly worth $10 million, expired.

Tag is the sixth sponsor to drop Woods after Gillette, Gatorade, Accenture, AT&T and Golf Digest.

The watch company had previously stopped using the golfer's image in a U.S. advertising campaign after and reduced his presence in international campaigns following news of  Woods' infidelity.

At the World Golf Invitational Bridgestone Invitational that ended this weekend, Woods came in 37th.