Read Apple CEO Tim Cook's Internal Memo to Staff Remembering Steve Jobs

Courtesy of SXSW

The company's iconic co-founder died four years ago today.

Employees at Apple took a moment on Monday, Oct. 5 to reflect on co-founder Steve Jobs, who died four years ago today of pancreatic cancer. 

In an internal memo obtained by The Hollywood Reporter, CEO Tim Cook encouraged the company's staff of more than 100,000 to share their own remembrances on internal site AppleWeb.

"What is his legacy? I see it all around us: An incredible team that embodies his spirit of innovation and creativity," wrote Cook. "The greatest products on earth ... Soaring achievements in technology and architecture. Experiences of surprise and delight. A company that only he could have built."

Among the touching tributes, a source reveals to THR, is a story by Eddy Cue, Apple senior vp internet products and services, recalling his wife's own fight with cancer and the help that Jobs provided. "Working with him, I always felt there was a personal connection," Cue wrote. "It wasn't just work."

Phil Schiller, Apple's senior vp worldwide marketing, illustrated the process of keynote-building, marveling that "Steve made every slide himself ... [He worked] harder than people could imagine."

Jobs is the focus of a new film by director Danny Boyle and screenwriter Aaron Sorkin and starring Michael Fassbender, which opens Oct. 9. THR film critic Todd McCarthy described the movie as "propulsively fast, fleet and inquisitive" and "provoking memories of the recent Birdman."

Read Cook's memo in its entirety below:

Team: 

Today marks four years since Steve passed away. On that day, the world lost a visionary. We at Apple lost a leader, a mentor, and many of us lost a dear friend.

Steve was a brilliant person, and his priorities were very simple. He loved his family above all, he loved Apple, and he loved the people with whom he worked so closely and achieved so much.

Each year since his passing, I have reminded everyone in the Apple community that we share the privilege and responsibility of continuing the work Steve loved so much.

What is his legacy? I see it all around us: An incredible team that embodies his spirit of innovation and creativity. The greatest products on earth, beloved by customers and empowering hundreds of millions of people around the world. Soaring achievements in technology and architecture. Experiences of surprise and delight. A company that only he could have built. A company with an intense determination to change the world for the better.

And, of course, the joy he brought his loved ones.

He told me several times in his final years that he hoped to live long enough to see some of the milestones in his children’s lives. I was in his office over the summer with Laurene and their youngest daughter. Messages and drawings from his kids to their father are still there on Steve’s whiteboard.

If you never knew Steve, you probably work with someone who did or who was here when he led Apple. Please stop one of us today and ask what he was really like. Several of us have posted our personal remembrances on AppleWeb, and I encourage you to read them.

Thank you for honoring Steve by continuing the work he started, and for remembering both who he was and what he stood for.

Tim

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